Q: Should I make a new resume for each company I apply to? How different should each cover letter be?

It is perfectly fine to customize your resume and cover letter for each opportunity. Your goal when doing this will be to highlight your particular skills and strengths as they relate to the individual opportunity. For example, if giving presentations will be a key part of the job, make sure your presenting experience and skills stand out over less related information.

Just be aware of the logistical problem of remembering which version went to whom.

With regard to cover letters, once you have done four or five of them, you usually have covered most iterations and can cut and paste the right pieces together. Keeping your information general, but tayloring it to each particular opportunity, is the best combination.

Are you wondering How to Get Hired? Join the discussion on my Facebook Group Polished and ask me anything you have ever wondered about resumes, cover letters, interviews, and job hunting!